Directing Photo Shoots to bring the new Brand Identity to Life

CLIENT

MÖVE by FROTTANA TEXTIL GMBH

SERVICES

Creative Direction. Shootings. Design.

Creative direction and interim brand management to implement new brand identity

Creative direction and execution of photo shootings for image visuals and videos. Support internal departments on- and offline in the proper application and implementation of the new design guidelines to ensure a consistent brand presence across all channels.
Each collection is individually staged. (Fig. Möve WELLBEING)
To highlight the special features of each collection (Fig. Möve HOMEWEAR)
with an individual, authentic touch (Fig. Möve LOFT)
and a high-quality, premium product presentation. (Fig. Möve SUPERWUSCHEL)
All images are designed to be used as flexibly as possible in all formats (extreme panorama to narrow portrait) and media on- and offline. (Fig. Möve BAMBOO LUXE)
(Fig. Möve BROOKLYN and Möve ELEMENTS)